Notts bakery launches UK's first weight-loss doughnuts
Published On Monday 1 Apr 2024 by Sticky Beak
See Recent News Articles
A Nottinghamshire bakery has today launched a new range of doughnuts so low in calories that the product is set to take the world of slimming by storm.
Doughnotts has come up with a clever way to produce a range of six mouth-watering doughnuts that each contain less than 30 calories – less than a small portion of broccoli.
Even if the most sweet-toothed customers were to gorge an entire box in this limited-edition range, they would be safe in the knowledge that it would be the equivalent of eating only two medium apples.
The fat-busting treats have been scientifically designed to replicate six of Doughnotts’ most popular doughnut flavours – which would normally weigh-in at a more typical 500-plus calories each.
Doughnotts co-founder Wade Smith said his firm’s ground-breaking innovation was arrived at after months of research.
“Many of our customers – both men and women - have told us that they really love our doughnuts but are often frowned upon at their WeightWatchers or Slimming World groups for taking too many on board.
“We were determined to find a solution, so we sought advice from some of the nation’s most pre-eminent nutritional scientists.
“As a result of this research, we believe we’ve invented the UK’s first weight-loss doughnuts. If you love doughnuts but want to get that beach body ready for summer, you’d be a fool not to try them out for size!”
Wade’s business partner Megan Scaddan revealed the secret behind Doughnotts’ amazing discovery.
“Although it appears we may have discovered the answer to every doughnut lover’s dream, it was actually a quite simple process in the end,” she said.
“After racking our brains for months and commissioning advice from some top food scientists, someone in our accounts department said ‘why don’t we just make smaller doughnuts?’.
“So that’s exactly what we did. Who would have thought?”
Wade added that the UK’s first weight-loss doughnuts are also potentially the UK’s smallest-ever doughnuts.
“They’re a bit fiddly to make,” he said. “We had to recruit an army of new bakers with very small hands just to get this range launched in time for April 1st. But it was well worth the effort.”
The team had to produce special dough cutters to create the mini doughnuts. One box of six doughnuts takes about a day to complete, which is why the range is limited to only one box!
The six flavours nevertheless taste identical to Doughnotts’ standard range of baked delights, which are available at the firm’s chain of stores across the East Midlands.
Doughnut designs in the ‘weight-loss’ box include: The Homer, Cookie Monster, Scoff It (biscoff-themed), Red Velvet, Weekend Billionaire and Powdered Jam.
Doughnotts will also be selling its mini ‘Old Skool Cake’ doughnut across its stores. They are slightly bigger than the ‘weight-loss’ range but are more feasible to produce in bulk.
To discover more about Doughnotts and its store locations, visit www.doughnottsofficial.com.
| Denby Teams Up with Universal for Downton Abbey Finale Giveaway - Win a Luxury London Trip Denby is delighted to celebrate the cinematic release of DOWNTON ABBEY: THE GRAND FINALE during the year the pottery celebrates Read The Article | |
| Culinary Favourite Announces New Name, Refurbishment and Relaunch Event Giorgio’s, a much-loved Chesterfield restaurant, is stepping into a new chapter with a refreshed look, rebrand, and relaunch celebration as il Forno. Read The Article | |
| The Countdown to a Culinary Extravaganza at Thoresby Park this September With less than four weeks to go before Thoresby Park opens its gates for another helping of the Festival of Food and Drink, it's time to grab your tickets Read The Article | |
| Pride Park restaurant named naan-stop busiest matchday spot for Rams fans A Pride Park restaurant has been crowned one of the busiest pre-match hotspots for Derby County fans, thanks to its prime location, outdoor space Read The Article | |
| Longbow Venues Will March 29km Across The Peak District To Raise Thousands For Children's Hospital On Tuesday 2 September, a dedicated team of 27 staff from Longbow Venues will set off on a 29-kilometre charity walk across Read The Article | |
| Farm-to-Fork Excellence Derbyshire's Walton Lodge Farm Achieves Red Tractor Certification Walton Lodge Farm Estate, the 360-acre working farm and historic 18th century family home of Casa Hotel and Peak Edge Hotel owner Read The Article | |
| Hart's Kitchen Welcomes a New Chapter in Dining with a Refreshed A La Carte Menu August 2025 - Hart's Hotel & Kitchen is delighted to introduce its new A la carte menu, crafted to celebrate the vibrant flavours of the season and the bounty Read The Article | |
| Popular fish and chip restaurant Darcy's opens on Sunday - and kids eat free! Derby's newest and largest fish and chip restaurant and takeaway is serving up great news - it's now open on Sundays when kids can eat for free. Read The Article | |
| Sunshine + Sweet Treats = Summer Surge At The Bakewell Tart Shop - Footfall Doubles Following its grand reopening in early July, The Bakewell Tart Shop has experienced a sharp spike in visitors - with warm, sunny weather Read The Article | |
| Double Shortlisting For Longbow Venues In 2025 Enterprising Women Awards Independent Peak District hospitality group Longbow Venues is celebrating a double shortlisting in the prestigious 2025 Enterprising Women Awards, with two Read The Article | |