The Sticky Beak Blog Media Pack

Are you interested in partnering with The Sticky Beak Blog? Our media pack outlines the ways we work with brands, the reach of our blog, and how you can benefit from collaborating with us. Take a look to see how we can work together.

The Sticky Beak Blog - Media Pack 2026
Trusted Regional Food & Drink Coverage With Lasting Impact
Website: www.thestickybeak.co.uk
Contact: sticky@thestickybeak.co.uk

Social Channels
Facebook: facebook.com/stickybeakblog
Instagram: instagram.com/stickybeakblog
X (Twitter): twitter.com/stickybeakblog
LinkedIn: uk.linkedin.com/in/stickybeak

 
About The Sticky Beak Blog

The Sticky Beak Blog is an established, independent food and drink blog founded in 2013 and based in the East Midlands. What began as a feature within a Derbyshire-based website quickly developed into a standalone platform due to strong audience demand, and the blog has continued to grow steadily ever since. The website has recently undergone a redesign to improve usability, mobile performance, and content discoverability, ensuring an improved experience for readers and stronger visibility for featured venues.

The blog is written by Angie Curran-Bilbie, who brings a genuine love of food, hospitality, and travel to every review. Technical management, publishing, and social media support are handled by her husband, Paul, ensuring professional presentation and wide-reaching promotion across multiple channels.

The Sticky Beak Blog is known for its honest, experience-led reviews and its strong connection with local audiences across Derbyshire, Nottinghamshire, South Yorkshire, and beyond. In addition to regional coverage, the blog now extends into travel content, featuring recent articles on destinations such as Jordan, Morocco, Scotland (including the North Coast 500), Stratford-upon-Avon, York, and other notable UK locations.

What We Do

The Sticky Beak Blog operates with a mobile-first mindset. The majority of readers access content via smartphones while actively searching for places to eat or travel experiences, meaning content is frequently viewed at the decision-making stage — whether planning ahead or choosing where to dine or visit on the day.

The recent website redesign has improved page speed, mobile usability, and search visibility, ensuring content is easy to read, navigate, and find. For venues and travel destinations, this means stronger discoverability, longer on-page engagement, and increased potential for real-world visits.

Content includes: - Independent and chain restaurant reviews - Café, pub, and casual dining reviews - Features on food and drink producers - Accommodation and food-led experiences - Travel articles and destination features - A dedicated food and drink news section publishing relevant third-party press releases

All content is written with authenticity and clarity, aimed at a locally based and travel-interested audience that actively seeks out new places to eat, drink, and visit.


New for 2026

•    Recently redesigned website focused on improved mobile performance and user experience
•    Enhanced navigation and categorisation to help readers discover venues and destinations more easily
•    Stronger emphasis on local search visibility, benefiting featured venues and travel destinations long after publication
•    Continued growth of social and email audiences across food-focused, locally based, and travel-interested readers


Audience & Reach (Statistics correct as of 1 January 2026)

Website (last 12 months)

Page views: 194,938
Total visitors: 142,073
Unique visitors: 125,132

Social Media Reach

Facebook Page: 8,600 followers
Facebook Group: 7,100 members
Facebook Post Views: 4.1 Million (12 months)
X (Twitter): 24,200 followers
Instagram: 4,000 followers
Instagram Post Views: 600,000 (12 months)
LinkedIn: 11,200 connections

Email Marketing

Mailing list: 1,900 subscribers, with typically around 400–450 opens per mailshot

Authority & Archive

Venues reviewed: 450+
Best-read review: Tipu Sultan, Nottingham (7,000+ reads)

Review Policy – Transparency & Trust

The Sticky Beak Blog is built on credibility and reader trust. To protect this, the blog follows a clear and consistent review policy:

•    The blog does not accept payment in exchange for reviews.
•    All reviews are written honestly and reflect the genuine experience on the day of the visit.
•    The blog has a limited independent budget and typically visits 1–2 venues per month at random.
•    Venues may offer an incentive to visit, usually a meal and drinks for two, agreed in advance. This does not guarantee a review.
•    The decision to publish a review is based on one simple question: “Would I recommend this venue to friends and family?”
•    The blog only publishes positive reviews. If a venue cannot be recommended, no review is published, but private, constructive feedback is provided.

This approach ensures long-term trust with readers and meaningful value for venues and destinations that are featured.

 
Why PR Agencies Work With Us

PR agencies choose to work with The Sticky Beak Blog because it offers credible, independent coverage with measurable regional and travel-related impact. The blog combines trusted editorial standards with strong local and travel audience reach, making it a reliable channel for hospitality, food, and travel campaigns.

Key reasons agencies work with us include:

•    Editorial credibility – Reviews and travel articles are never paid for, protecting trust with readers and ensuring genuine recommendations carry weight.
•    Established authority – Operating since 2013 with over 450 venues reviewed and numerous travel destinations covered, the blog has a proven track record and loyal audience.
•    Targeted regional and travel reach – A concentrated audience across Derbyshire, Nottinghamshire, South Yorkshire, and beyond actively seeks food, drink, and travel experiences.
•    Long-term value – Content remains live permanently, delivering ongoing SEO and discovery benefits well beyond the initial publication date.
•    Strong amplification – New content is supported by sustained social media promotion and inclusion in a monthly email newsletter.
•    Professional collaboration – Clear review policy, transparent communication, and reliable turnaround make the blog easy to work with.
•    Permanent editorial coverage – Unlike social-only coverage, content published on The Sticky Beak Blog remains live permanently and is indexed by search engines, providing ongoing discoverability and long-term value.

Editorial Coverage vs Social-Only Content

Press & Recognition

The Sticky Beak Blog has received recognition from regional and national media, including:

•    The Times – Described as “Derby’s most prolific restaurant reviewer” (July 2017)
•    Ripley & Heanor News – Page 2 feature article (July 2017)
•    LUXlife Magazine – Best UK Food Review Blog (2018)


What a Blog Visit Can Do for Your Business

If your venue or travel destination receives a published feature or review, you can expect:

•    A permanent article hosted on The Sticky Beak Blog, providing long-term online visibility
•    Significant promotion across social media channels
•    Exposure to a highly targeted, food, drink, and travel-interested audience
•    Inclusion in the blog’s monthly email newsletter sent to approximately 1,900 subscribers
•    Listing in the blog’s relevant sections such as ‘Where to Eat’ or ‘Travel & Experiences’
•    Permission to use the Sticky Beak ‘Hot Wings’ award logo to show that your venue or destination is recommended

Articles typically attract between 300 and 7,000 reads, depending on location and audience interest.

Will a Review or Feature Increase My Business?

There are no guarantees, and results vary from venue to venue and destination to destination. However, positive editorial coverage combined with social media promotion and long-term search visibility can play a valuable role in increasing awareness and footfall.

Many venues and destinations have reported increased bookings, visits, and foot traffic following coverage, with visitors specifically referencing The Sticky Beak Blog as the reason for their engagement.

Where We Have Visited

The Sticky Beak Blog has reviewed and featured over 450 venues and destinations across Derbyshire, Nottinghamshire, South Yorkshire, the UK, and abroad. Some of the venues and destinations we have worked with include Chatsworth Escapes, Longbow Venues, The Beagrie Group, Casa Hotel, Peak Edge Hotel, Harts Hotel, Anoki Restaurants, and Nicco, (Derby)

Enquiries

Venues, destinations, or PR agencies interested in a potential feature or review are welcome to get in touch.

Email: sticky@thestickybeak.co.uk

Please include: - Venue or destination name and location - Type of business or experience - Brief background - Any relevant opening times, launch dates, or events

All enquiries are reviewed individually, and responses are provided as promptly as possible.