Longbow Venues has launched My Longbow, an all-in-one guest app with an integrated, points-based loyalty programme, My Loyalty - among the first app-led schemes spanning multiple independent venues in the Peak District - rewarding guests for food and drink across The Maynard (Grindleford), The Peacock at Rowsley, The George (Hathersage), The Ashford Arms and The Peacock at Owler Bar.
From 8 September 2025, guests who sign up will receive a £10 welcome credit applied 24 hours after activation and valid on food for one month.
Members earn 3 points for every £1 spent on food and drink, and receive £10 extra credit for every 500 points. New members also unlock a complimentary bottle of Durello when ordering two main meals in their seven-day birthday window either side of their birthday.
Rob Hattersley, Founder and CEO of Longbow Venues, said:
“Our guests are incredibly loyal, and this is our way of saying thank you. My Longbow brings all our venues, seasonal treats and surprises together in one place. It will be the backbone of how we look after regulars and welcome new faces, with rewards that feel personal and generous throughout the year.”
Stephen Atkinson, Operations Director, added:
“Because it is app-first, we can keep it fresh. You will see rotating perks, partner highlights and timely boosts, from English Wine Week celebrations to January pick-me-ups. We will keep listening and refining so members see real, ongoing value.”
Andy Shiel-Redfern, who led the concept and build, said:
“My Longbow started with a simple idea: make every visit feel valued. We have designed the programme to be clear, consistent and generous. Points are easy to understand, rewards are simple to redeem, and the app puts everything in your pocket so you never miss a perk.”
Alongside the sign-up benefits, members can access a rolling calendar of treats and venue-specific offers, launching from next week: one free hot drink each month, a buy five takeaway coffees, get the sixth free stamp card, and 20% off the lunch menu at The Peacock at Rowsley, Monday to Thursday. Additional limited-time rewards and seasonal surprises will be announced in-app.
How it works
• Join: Download My Longbow from the Apple App Store and register in under a minute. Guests without smartphones can pick up a complimentary physical loyalty card in venue.
• Earn: Present your digital membership at payment to collect points on food and drink. If you forget your QR code, email an itemised receipt within 28 days to myloyalty@longbowvenues.com to have points added.
• Redeem: Rewards and offers show in the app with clear expiry dates and any simple conditions, such as “with two main meals”.
• Stay informed: Invitations and specials are shared via the app and email. Members can earn points and receive rewards without marketing consent, although opting in ensures you hear about all benefits and updates.
Terms and conditions:
My Loyalty rewards food and drink spend only. Accommodation, gift cards, weddings, events and experiences are excluded. One card can be used per table, and some high-demand dates are excluded unless specified, including New Year’s Day, Valentine’s Day, Good Friday, Easter Sunday, Mother’s Day and Father’s Day. Points and monetary value typically expire 12 months after they are accrued, except where a specific offer states otherwise, for example the £10 welcome credit is valid for one month.
Members can earn and redeem in participating Longbow Venues, including The Maynard, The Peacock at Rowsley, The George at Hathersage, The Ashford Arms, and The Peacock at Owler Bar. Accrual and usage are based on food and drink in the bars and restaurants from the standard menus.
Search “My Longbow” in the Apple App Store or visit longbowvenues.com/loyalty to register and claim your £10 welcome credit.
For more about Longbow Venues, including app T&C’s please visit longbowvenues.com
