Doughnut giant launches in Nottingham with bumper giveaway
Published On Thursday 16 Nov 2023 by Sticky Beak
See Recent News Articles
The UK’s fastest-growing doughnut brand is giving away hundreds of free products this week to mark the opening of its new outlet in Nottingham city centre.
Project D is launching a new permanent kiosk in Nottingham’s Victoria Centre on Friday (November 17), and will be offering its delicious treats free of charge to the first 500 customers.
The bumper giveaway, which begins at 11am, will be offered on a first-come-first-served basis while stocks last and will be limited to one free doughnut per person, so doughnut lovers are advised to arrive early.
Project D has this year embarked upon a major new drive to open permanent retail stores across the UK, in addition to its online sales and pop-up events.
Nottingham will be the firm’s second outlet, following a hugely successful launch of its first store in York city centre in September.
Max Poynton, marketing director for Project D, said: “We are so excited to launching in Nottingham on Friday. We’ve been working hard on finding the perfect site for our new outlet in the city centre.
“We can’t wait to see our Nottingham customers come out in force. Nottingham has always been an amazing location for us in terms of our pop-up events.
“We have so many loyal customers from the area who order our products online, and so we already know that Nottingham is a city full of doughnut lovers.
“We can’t wait to see lots of smiles when we launch our bumper giveaway on Friday. We’d urge people to come early to avoid disappointment.”
Project D’s new Nottingham kiosk will be unmissable with its bright pink branding and excellent location between Greggs and Costa Coffee on the centre’s ground floor.
Following Friday’s grand opening launch, the store will be open seven days per week between 8am and 6pm (or 7pm on Wednesdays and Saturdays) – or sometimes later during late-night shopping events in the run-up to Christmas.
Project D has become an enormous internet sensation since launching in 2018 with the primary ambition of creating the world’s best doughnuts.
Since that time, the three co-founders, former schoolfriends Max Poynton, Matt Bond and Jacob Watts, have consistently added to their colourful range of tasty treats to create a doughnut range that is unrivalled in its imagination.
Creative director Matt Bond said: “We’ve strived hard to ensure we are genuinely manufacturing the world’s best doughnuts.
“We are constantly trying out new flavours, toppings and fillings to keep giving our fantastic customers new sensations. The feedback we get, in person and through social media, is amazing and always helpful – and we’ve even welcomed new doughnut ideas from the public.”
Project D will be selling some of its wide range of popular doughnuts in Nottingham, adding additional limited-edition seasonal designs to the mix during the course of the year.
The firm’s most popular doughnuts, which will be available in the Victoria Centre, include all-time best-seller the ‘Bad Boy’, which has a fudge-dipped base covered with a Speculoos crumb, then drizzled with white chocolate, filled with Speculoos spread and topped with a Lotus biscuit.
Other eye-catching favourites include the iconic ‘Homer’ – inspired by cartoon character Homer Simpson – which is a doughnut dipped in pink-coloured white chocolate and covered with sprinkles.
For online sales or to discover more about Project D, visit www.projectdoughnut.co.uk.
| Meet The Derby Restaurant Playing Cupid This November Romance is on the menu at one of Derbys most stylish restaurants, where a Breeze partnership is transforming weekends into First Dates moments. Nicco Restaurant Read The Article | |
| Luke Evans Bakery Unveils Fresh New Look One of the oldest family bakers in the East Midlands has unveiled new updated branding and livery to reflect its heritage and quality. Derbyshire-based Luke Evans Bakery has also Read The Article | |
| Derbys Cathedral Quarter Hotel opens its doors this Christmas to help tackle loneliness in the city A Derby hotel is staying open this Christmas so people feeling lonely over the festive season can book a break and find new friends. Read The Article | |
| The Bakewell Tart Shop celebrates third consecutive Tripadvisor Travellers Choice Award The Bakewell Tart Shop has once again been recognised among the top 10% of restaurants worldwide, after being awarded Tripadvisors Travellers Read The Article | |
| The Ashford Arms Named In The Top 1% Of Restaurants Worldwide By Tripadvisor The Ashford Arms - a historic 17th-century country inn with rooms in Ashford-in-the-Water, near Bakewell in the Peak District - has been Read The Article | |
| Sheffields Food Heritage Book Launch Draws Crowds to Stannington Library People from across Sheffield made the journey to Stannington Library this week to celebrate the launch of The Unsung Flavours of Sheffield - a new book Read The Article | |
| The Miners Opens Its Doors: A Café, Deli & Wine Bar Celebrating Local Produce and Community Spirit A new chapter begins for one of Edwinstowe's most cherished spaces, as The Miners officially opens its doors this week. The Read The Article | |
| The Cupola in the Peak District Wins Central England Prestige Award for Self-Catering Accommodation The Cupola Kitchen and Rooms in Stoney Middleton has been named Self Catering Accommodation of the Year Read The Article | |
| The Hide Opens Its Doors - Chatsworth Escapes introduces new affordable Peak District hotel Set in moorland on the edge of Chatsworth Estate, The Hide opens its doors this week, providing an affordable yet stylish base for those looking Read The Article | |
| Losehill House Stakes Its Claim As The Peak Districts Most Romantic Hotel This Engagement Season Engagement season - the time between late autumn and Valentine's Day when almost half of all proposals take place Read The Article | |