To coincide with its move into the licensed trade sector, Harry Ramsden’s, the iconic British brand world famous for its fish and chips, is set to unveil an entirely new concept into its estate.
The new format has been designed to extend the proposition into the traditional British institution of Pubs, which offer a natural fit for the iconic Harry Ramsden’s brand.
Simultaneously retaining the local pub identity and remaining true to its own heritage, the Harry Ramsden’s brand extension will feature an updated interior design. Overall, the brand is set to create an ambiance ideally suited to the licensed trade environment, appealing to pubs’ more traditional customer base whilst providing a welcoming and inviting atmosphere for families.
Joe Teixeira, CEO of Harry Ramsden’s comments; “The classic Harry Ramsden’s model is perfectly suited to the outlets we currently operate. We are, however, taking advantage of our entrance into a new market and believe this presents the perfect opportunity to evolve the brand and further extend the modern day face of Harry’s to a new generation of customers.”
The brand’s first venture into the licensed trade arena will be Harry Ramsden’s at the Wingerworth, the much admired pub and kitchen located in Chesterfield, which opens to the public on 15 March 2016. This latest opening comes as a result of its partnership with Punch Taverns and the Harry Ramsden’s team will manage of all aspects of the outlet’s day to day operation. Open all day, Harry Ramsden’s at the Wingerworth will serve breakfast, lunch, afternoon tea and dinner.
Teixeira adds; “As the brand grows at an ambitious but measured pace, we have an extremely experienced team in place to ensure that our goals are realised. As well as our partnership with Punch Taverns, I fully expect further opportunities within licensed trade sector to come to fruition in the very near future and so, we continue towards achieving our growth objectives, with confidence.
