VALENTINE’S DAY is just around the corner and with more couples than ever dining out on 14 February in 2015, restaurants across the country are preparing for the big day.
A survey, conducted by deals website Groupon, found that 66% of Brits chose to dine out with their other half on Valentine’s Day last year – prioritising a romantic meal at a restaurant over a night at home.
Le Bistrot Pierre in Derby has been taking bookings for the Valentine’s weekend since December 2015.
Natalie Heard, general manager at Bistrot Pierre, said: “This year we have been taking table bookings much earlier than expected and there have certainly been more women than usual booking tables. 2016 is a Leap Year so we hope we’ll be seeing some women propose to their boyfriends as the opportunity only comes around every four years.”
This year marks a particularly romantic one for the bistrot, as it intends to spread some love across the country with its exciting, St Valentine inspired, competition.
Arpita Anstey, head of marketing for Bistrot Pierre said: “We are holding a social media competition to celebrate Valentine’s Day this year, encouraging our customers to share the most romantic thing their partner has done for them in 30 words – the winning couples will receive a meal for two at their chosen bistrot.
“Serving great value, high-quality French food in a lovely romantic environment makes Bistrot Pierre the obvious choice for many couples on 14 February and we have a host of loyal diners who come back year on year to celebrate the most romantic day of the year with us.”
A dedicated Valentine’s Day menu will be running across the weekend of love – offering diners a taste of French opulence with options including lobster bisque, the group’s best-selling boeuf bourguignon and chocolate torte.
“Last year, it was found that 25% of people spent between £25 and £49 on their Valentine’s Day celebrations, our set menu fits perfectly into this price bracket at just £34.95 for four courses - customers can also enjoy a complimentary glass of sparkling rosé, Offered by greatwestern
“Bistrot Pierre has had an extremely successful 2015, with two new restaurant openings and a £9.8 million investment solidifying our expansion plans for 2016. With the success we’ve seen as a group we thought that it was time to thank our customers for supporting us for more than 21 years and what better time to spread some love than Valentine’s Day?” added Arpita.
The privately-owned restaurant group currently has 14 bistrots across the UK in Bath, Cardiff, Derby, Harrogate, Ilkley, Leicester, Leamington Spa, Newport, Nottingham, Sheffield, Stockton Heath, Stratford, Plymouth and Torquay with plans to open in Birmingham in spring.
