Losehill House Hotel, a unique luxury four-star boutique retreat nestled in the heart of the Peak District’s Hope Valley, is celebrating its 111th anniversary with a new brand identity that honours its heritage while looking firmly to the future.
The refreshed branding - already live on the website and social media - will be rolled out across the hotel in the coming months, from menus and signage to spa materials and guest experiences.
The new logo, designed once again by Ty Abiodun - the same designer who created Losehill’s original identity in 2007- reflects the hotel’s understated elegance with a clean, timeless wordmark. The new look is complemented by a colour palette drawn directly from the surrounding landscape, which includes rolling hills and dramatic ridgelines: muted greens, soft stone, warm earth, and deep woodland tones.
A subtle arch motif, inspired by the hotel’s historic Arts and Crafts doorway, will be used sparingly across materials to echo the sense of welcome that has greeted guests since 1914.
Paul and Kathryn Roden, who have owned and lovingly restored Losehill since 2007, said:
“Losehill has always been about heritage with soul - a place where guests feel embraced by the landscape and our hospitality. Our updated branding captures that essence while preparing us for the next chapter. It’s both a celebration of 111 years and a statement of intent for the future.”
The rebrand marks an evolution that reflects Losehill’s unique place in history. Originally built by the Co-operative Holidays Association in 1914, the hotel was conceived not as a grand aristocratic estate but as a place for ordinary people to connect with nature. In the 1930s, it became the meeting point for ramblers from Sheffield and Manchester, who travelled by train to Losehill to plan the famous Kinder Scout Mass Trespass - a landmark event that led to the creation of the Peak District National Park and the “Right to Roam.”
That legacy continues today. Despite being so secluded - away from main roads and other buildings - Losehill remains one of the most accessible hotels in the Peak District, reachable without a car. Guests can arrive by rail from London, Manchester, or Sheffield and step straight into the hills, with more than 20 walking routes beginning at the hotel’s front door - including Mam Tor, Castleton, Win Hill and Ladybower Reservoir.
With 22 individually designed rooms, a tranquil Thalgo spa with an outdoor hot tub overlooking the valley, and a restaurant celebrating Derbyshire’s finest produce, Losehill offers a rare balance of comfort, connection, and countryside adventure. The refreshed identity ensures that what guests see online, on paper, and across the hotel reflects the authentic, timeless experience they find when they arrive.
