New Era Square's cutting edge entertainment Mecca is a city centre success
Published On Thursday 1 Feb 2024 by Sticky Beak
See Recent News Articles
A brand new hi-tech leisure destination in the centre of Sheffield has attracted over 5,000 visitors in its first month – more than double its projections.
New Era Square’s £1.7m Panenka Bar & Grill – which opened in mid-December – has attracted guests from as far away as Edinburgh and London.
The venue, which markets itself as a “hi-tech social experience”, has bucked the trend experienced by most leisure operators – a quiet start to January.
Sheffield United boss, Chris Wilder, and Sheffield Steelers captain, Robert Dowd, helped unveil Panenka Bar & Grill in front of hundreds of guests in December and the VIP trend has continued – city-born boxing legends Johnny Nelson and Dave Coldwell have been the latest visitors.
Panenka Bar & Grill is the brainchild of city-born entrepreneur and IPM Group Boss Rick Bailey who has installed private executive boxes; VIP karaoke rooms and equipped the venue with “arguably the most cutting edge VR technology in the country”.
The destination blends cutting edge technology with modern Asian fusion food and offers a truly immersive experience for sports fans with 35 screens and a Sheffield-first – the country’s only virtual reality pods that allow groups the chance to experience a fully immersive gaming experience in their own luxury private room.
Rick Bailey, who already owns West Street’s busy Fire Pit bar/eatery and successfully re-launched Silversmiths Restaurant in the city centre, said: “I’ve been totally thrilled at the reaction so far. My aim is to make Panenka Bar & Grill a true destination venue for Sheffield and so far we seem to becoming just that.
“I’m proud to say this is now one of the finest leisure destinations in the region and visitor numbers over the past four weeks have far surpassed expectations.”
Panenka Bar & Grill also offers retro arcade games suitable and coupon codes for families and kids eat free every Sunday.
More information from www.panenkasheffield.co.uk
YouTube clip of the launch: https://youtu.be/iFpM4QM25VA
The new leisure destination has 35 screens of live sport as well as a Sheffield-first – the country’s only virtual reality pods that allow groups the chance to experience a fully immersive gaming experience in their own luxury private room.
Rick Bailey, who already owns West Street’s busy Fire Pit bar/eatery and successfully re-launched Silversmiths Restaurant in the city centre, said: “My aim is to make Panenka Bar & Grill a true destination venue for Sheffield. We’re a family-friendly complex that has taken inspiration from some of the very best leisure destinations worldwide and come up with something totally unique for Sheffield. And being sited in New Era Square has allowed us to seamlessly blend modern Asian fusion food and add VIP karaoke rooms.
“I’m proud to say this is now one of the finest leisure destinations in the region and the early reactions have surpassed all expectations – as have advance bookings.”
Panenka Bar & Grill also offers retro arcade games suitable for families and kids eat free every Sunday.
More information from www.panenkasheffield.co.uk
YouTube clip of the launch: https://youtu.be/iFpM4QM25VA
| No Badge, No Boundaries: How The Cupola Is Riding the Wave of a Growing Hospitality Shift Whats in a name? Increasingly, not a lot - at least in hospitality. Across the UK, more venues are stepping away from traditional titles like pub, tearoom Read The Article | |
| Peak Edge Hotel Launches Luxurious 'Peaks & Plates' Package to Mark National Walking Month Set against the rolling hills of the Peak District, Peak Edge Hotel has launched a new luxury walking experience that invites guests to slow Read The Article | |
| Taste Of Italy: Grappa's Bottomless Brunch On Course To Be City's Hottest Weekend Ticket A newly re-launched city centre Italian restaurant is making a name for itself with its own take on bottomless brunch. Grappa has had Read The Article | |
| Casa Hotel's Cocina invests in Dry Ager to elevate its own native breed, farm-reared Beef Cocina is now the only restaurant in Derbyshire with a Josper Grill and Dry Ager, enabling their expert chefs to deliver the ultimate steak experience. Read The Article | |
| Derby Wing Fest 2025 - Derby Wing Fest: One Weekend. Endless Wings Wing Fest, the world's largest chicken wing festival, is soaring back into the Midlands for another epic celebration of one of the globe's favourite dishes. Read The Article | |
| Derby restaurants pre-match snack gets Rams fans cheering A Derby Indian restaurants take on the UKs most popular lunchtime snack has kicked-off a new craze among hungry Derby County fans this season. Nicco Restaurant & Bar Read The Article | |
| TV Chefs bring flavour and flair to Thoresby Park this September Festival of Food and Drink is back for its 12th year on Saturday 20th and Sunday 21st September, and is preparing to unwrap another great weekend of Read The Article | |
| Get Ready For National Bakewell Tart Day On 25th June 2025! The Bakewell Tart Shop, the first business to create and sell Bakewell Tarts more than 100 years ago, has announced that National Bakewell Tart Day will take place Read The Article | |
| Longbow Venues Shortlisted For Talent Development Award At Generation Next Awards 2025 Peak District-based independent hospitality group Longbow Venues is celebrating after being shortlisted in the Talent Development Read The Article | |
| Derby Indian restaurant 'spices up' Easter treats for kids Nicco Restaurant & Bar is among a number of Derbyshire businesses helping parents cut the cost of entertaining their kids this Easter. The popular Pride Park-based Indian restaurant Read The Article | |