Herradura Tequila launches Buy-the-Barrel at Nottingham's El Capo
Published On Wednesday 14 Mar 2018 by Sticky Beak
See Recent News Articles
Founded in 1870, Tequila Herradura is one of the oldest and most celebrated tequila brands; a Super Premium high quality 100% blue agave tequila. It is estate-bottled and made at the last true tequila producing Hacienda in the world. Each of the Herradura Tequila expressions is aged in bespoke raised virgin oak barrels, longer than the legal requirements, for a superior tasting profile. Its adherence to traditional production methods has given it an unrivalled reputation amongst tequila aficionados.
This month, Herradura will launch its “Buy-the-Barrel” program in the Midlands, where we will be celebrating El Capo’s first barrel purchase in Nottingham. The “Buy-the-Barrel” program offers industry customers the opportunity to personally select their own bespoke barrel of Herradura Double Reposado. At 40% ABV, this limited-edition tequila is made from 100% blue agave and aged in toasted oak barrels for 11 months, which results in a distinctive Reposado, a category invented by Herradura in 1974. This is then taken to another level with an additional month spent in a new toasted oak barrel, made specifically for this extra maturation. The resultant tequila has the exceptional smoothness and complexity sought after by tequila connoisseurs, with notes of cooked agave, dried fruits and sweet brown spice. As each barrel is completely unique - on account of differences in the oak and toasting levels – no two Herradura Double Barrel Reposados are the same.
Pete Skelton, owner of El Capo – a Nottingham based Mexican Cantina, which has one of the most extensive selection of tequilas in the U.K. (including blanco, reposado and anejo expressions from Herradura) – was invited to witness the process first hand at the Hacienda. Seeing the traditional production process of Herradura, the historical Hacienda and the sheer individuality that this program offers, he knew it was something he needed to offer el Capo’s guests. Following a rigorous sampling of individual barrels, Skelton selected a barrel which embodied el Capo’s profile. This barrel was bottled into 240 personalised and numbered bottles for shipment back to Nottingham. The bottles – and barrel – have now arrived and are ready to be opened and shared with El Capo’s Tequila-loving customers.
El Capo’s barrel is only the second barrel to have been shipped to the UK since the program started in 2016, making it a unique destination for Tequila lovers in Nottingham, The Midlands and beyond. Skelton recommends sipping the Herradura Double Barrel Reposado neat, to fully appreciate its complex flavour profile. El Capo is offering a 25ml measure of their selected Herradura Double Barrel Reposado at £5 and a 70cl bottle at £110.
According to IWSR (International Wine & Spirit Record) statistics, the size of the Super Premium Tequila category has more than doubled over the past six years and is forecasted to increase by more than 10% in the five year period between 2016 and 2021.
| Cubana turns 25 with a true night to remember Leopold Square was left with a hangover to savour as Cubana marked its 25th anniversary. Hundreds of people that have all played their own unique role in the success story were Read The Article | |
| Derby restaurant offers the chance to win a year's worth of free food in three clicks An award-winning Derby restaurant is celebrating the launch of its new menu with what could be the biggest ever restaurant giveaway Read The Article | |
| A Taste of England At The Cavendish Hotel - Celebratory Dining Event On January 22nd The Cavendish Hotel at Baslow invites you to an exclusive dining event on the evening of Thursday, 22nd January, celebrating the best Read The Article | |
| Palm’s VIP launch brings a taste of the tropics to Kelham Island Sheffield’s first Caribbean Garden Bar opened to a full house last week with a packed VIP launch that drew a roll-call of sporting, media and business names. Read The Article | |
| Complimentary alcohol-free pints for designated drivers at Casa and Peak Edge This Christmas Casa Hotel and Peak Edge Hotel have partnered with award-winning alcohol-free brewer Athletic Brewing to reward guests who choose Read The Article | |
| New scone of the month set to bring seasonal flavour to Derbyshire A Derbyshire bakery with over 100 years of family heritage is kicking off a new monthly tradition with the launch of its Maple & Walnut Scone. Stacey’s Bakery, which has Read The Article | |
| The Maynard Becomes The Only Peak District Hotel And Restaurant With Coeliac UK Accreditation Believed to be the Peak District's only hotel and restaurant with this status, the Hope Valley venue doubles down on inclusive Read The Article | |
| BEAR's Festive Menu Has Landed With All the Best Bits of Christmas Dinner, with a Twist BEAR is flipping the traditional Christmas dinner on its head with a brand-new festive Small Plates menu that lets you ditch the boring bits Read The Article | |
| Triple Win For Longbow Venues At The 2025 Westside Bar And Restaurant Awards Independent Peak District hospitality group Longbow Venues has celebrated a remarkable night of success at the 2025 Westside & Southside Read The Article | |
| Harts Hotel & Kitchen in Nottingham Wins Prestigious Good Hotel Guide Cesar Award 2026 Harts Hotel & Kitchen is thrilled to announce that it has been awarded a Csar Award 2026 by the Good Hotel Guide, often described Read The Article | |